About Us || The Story Behind Jay Jackson and Co
About Us
Jay Jackson and Co was founded by Shania and Tori in 2021. They wanted to create a Loungewear company that provided comfortable, luxurious items for all body types. The ultimate goal was to make everyone feel confident even from the comfort of their own homes.
Shania and Tori are both mothers who spend at lot of time at home with their children, playing and doing domestic chores. This inspired them to create a brand that was practical enough to wear on a day-to-day basis, but also made them feel put together.
From their experience when you become a parent it is easy to neglect yourself as your world now revolves around your new bundle of joy. So they hope that whether your getting up early in the morning after a hard night with your baby, or after you finally get to have a nice hot shower alone, when you slip on your JJ loungewear you feel a little piece of normality.
The Story Behind The Business Name
If you've ever created a business you will probably know how difficult it is to think of a business name. Shania and Tori wanted a name that was meaningful and a combination of them both. After much thought they decided to name their business after the matriarchs in their families. Jay is Tori's nan's first name and Jackson is the surname of Shania's nana. These women are strong, independent women who are leaders in their respective family's.